Jaida is responsible for supporting the written and digital communication efforts of the Center’s communications unit. She assists with the Center’s communications, social media efforts, publications, and the production of marketing materials that advance the Center’s initiatives. Prior to joining the Center in 2025, Jaida served as the vice president of communications and social media manager for the NCAA Student-Athlete Advisory Committee in Edwardsville, Illinois. In this role, Jaida developed strategic social media plans, maintained an active presence on social networks, and evaluated social media metrics. She also designed visual content for digital communications projects. Jaida earned a Bachelor of Science degree in Business/Psychology from Southern Illinois University of Edwardsville.